PRESS RELEASE: Inadvia appoint Ryan Afshar as Global Head of Commercial

London, 20th May 2019 – In-transit programmatic technology startup Inadvia has appointed Ryan Afshar to take on the role of Global Head of Commercial, based at their London head office.

Inadvia, which enables the programmatic buying of video advertising on aircraft, trains, coaches and cruise ships, counts some of the world biggest on-board entertainment and connectivity providers as their partners.

Afshar joins from Amobee (previously Videology) where he led the company’s supply-side platform business in EMEA, working with broadcasters and publishers to help them maximise monetisation of their premium video inventory.

Afshar will be responsible for working with brands, agencies and DSPs to provide access to this new and growing source of data-enabled premium in-transit video inventory.

“I’m very excited to be joining Inadvia at such a pivotal moment for the company,” said Afshar. “Inadvia is in a unique position to drive forward the market for programmatic and addressable inflight and in-transit video and I look forward to playing a key part in their success.”

“We are delighted to have someone with Ryan’s in-depth knowledge and commercial experience in ad-tech, join us to support our continued growth,” said Inadvia co-founder, Tim Letheren. “Ryan joins our executive team and will be responsible for our demand activation strategy as well as growing our revenue globally.”

Prior to Amobee, Afshar developed digital businesses at Telefonica Digital, Time Inc and Discovery Networks.