Is Programmatic the future of inflight advertising? Inadvia’s Tim Letheren features in Apex Magazine

“In the in-flight world, the direct sales model has worked well for many years, but with the growth of bring-your-own-device IFE and connectivity, there’s a lot more premium advertising inventory available.”

We are delighted to say Inadvia co-founder Tim Letheren has been featured in this article in Apex Magazine this month. The article does a great job at distilling some key points around programmatic advertising and dispelling the myths that exist for some in the aviation industry. Well worth a read!