May 16th 2025
Inadvia is pleased to announce that Matthew Blay will be speaking on a key panel at APEX TECH 2025, 20-21 May in Los Angeles:
“Personalising the Inflight Experience: Future-Proofing Touchpoints with Data-Driven Loyalty and Seamless Journey Integration.”
Representing Inadvia alongside panellists from IAG and SAS, Matt will share his technical and commercial expertise across advertising, data, and passenger experience — offering the Inadvia perspective on how airlines can unlock the next generation of personalised inflight engagement.
About the session:
‘As airlines evolve into digital retailers and experience platforms, the inflight environment must transform into a fully integrated, data-rich extension of a seamless passenger journey. This session will explore how inflight touchpoints can be optimized through advanced personalization, first-party data strategies, and seamless integration with airline ecosystems to drive loyalty, ancillary revenue, and advertising opportunities. Experts will discuss the role of connectivity, digital services, and real-time data in enhancing passenger engagement, personalization, and operational efficiencies. The panel will apply a technical lens to onboard systems—connecting CRM platforms, ecommerce engines, and digital advertising networks with cabin technologies to deliver relevant, revenue-generating interactions in real time.’