June 6th 2019
London, 6th June 2019– In-Transit programmatic technology startup Inadvia has appointed Arthur Cole as its Chief Product Officer, based at their London HQ.
Inadvia, a Supply Side Platform which enables the programmatic buying of video advertising on aircraft, trains, coaches and cruise ships, counts some of the world’s biggest on-board entertainment and connectivity providers as its partners.
Cole joins from mobile creative start-up Kargo, where he oversaw Business Architecture and Global Operations.
“I am very excited to be joining the Inadvia family,“ said Cole. “For too long, high quality, large format video has been in short supply. It turns out it has been above our heads the entire time! Making these ad slots programmatic and ushering in a new medium for programmatic video is something I’m hugely passionate about. I’m excited to be taking on this role in helping to further define and craft the Inadvia platform to support programmatic delivery to this highly valuable media source.”
“Arthur is a wonderful addition to the Inadvia team,” said Tim Letheren, co-founder of Inadvia. “His 20+ years of experience in advertising and ad-tech, from start-ups to scaled businesses, is going to be invaluable to Inadvia in our next stage of growth, and we are delighted to have him on board.”
Before joining Kargo, Arthur was Vice President of Operations at Videology, and cofounded the business Appealing Media, which won Best in Show at the MobiTechFest Europe Awards and was subsequently acquired by cross-screen advertising company YuMe.