Inadvia
Register interest Platform access
Airlines and media owners

Your inventory, reaching advertising demand that cannot find you.

One connection across every channel you own. Free to join, and we are paid only when you are.

Register interest Talk to us first

Your media is worth more than it earns.

Today your inventory is fragmented across channels, inaccessible to the vast majority of ad buyers and difficult to benchmark.

Channels we trade

  • Seatback and wireless IFE
  • Wi-Fi and connectivity portals
  • Live TV and cabin screens
  • Lounges
  • App, email and website
  • Loyalty data, on your terms

What you control

  • What is available, and when
  • Volume and frequency caps
  • Floor values
  • Advertiser approvals
  • Categories and advertiser banned lists
  • Every agreement you already hold

What we add

  • Demand aggregated across multiple buyers
  • Routes into programmatic budgets
  • One tool, one reporting standard
  • See what your inventory is worth against the market
Independent

Independent, and here is what that gets you.

Inadvia is the independent platform where airline media is bought and sold. Which means:

  • We sell no inventory of our ownYour media is fulfilled as a priority, because there is nothing of ours ahead of it.
  • Non-exclusiveWe work for the market, not for any one airline or advertiser.
  • You keep controlVolume, value and approvals stay with you, always.
The platform

The platform, as an airline sees it.

Inadvia gives you full control of your own inventory, and what it earns. Screenshots from our platform using anonymised data.

The Inadvia platform, inventory view: six inventory surfaces with monthly volumes, fill rates and deal types
Category permissions, with each advertiser category permitted or banned for this airline
Category permissionsPermit or ban an entire advertiser category. Bans are enforced at the auction layer, so a blocked category never appears in your inventory, even programmatically.
Specific advertiser block list, showing three blocked advertisers with reasons
Named advertiser blocksBlock an individual company outright, for a competitive conflict or a partnership exclusivity, on top of the category controls.
Revenue and fill by channel
Revenue and fillWhat sold, on which surface, and what is still available to sell.
Register your interest to arrange a platform demonstration.

Four steps. Registering takes five minutes.

1

Register

Let us know what you are interested in.

2

Connect

An integration scoped around what you already run.

3

Set controls

Nothing trades until you have.

4

Go live

Your inventory reaching the whole demand base.

Questions we get asked

Does this compete with my sales team?

No. It is additive. Your team keeps every relationship it has.

What does it cost?

Nothing to join. We take a share of the revenue we generate, and nothing else.

What happens to my data?

Your data stays yours. It is used only in the ways you approve, it is never shared with another partner, and you can withdraw it at any time.

Can I offer some channels and not others?

Yes, and update it whenever you like.

Register your interest.

Five minutes, no commitment, and a team member will walk you through the full platform.

Register interest