Building the independent marketplace for airline media, since 2016.
Inadvia is an independent marketplace for inflight and airline advertising. One integration connects airline and travel media owners to advertisers, agencies and programmatic buyers. It covers every channel, from seatback screens and Wi-Fi portals to lounges and loyalty programmes.
One connection between airline media and advertising demand.
Airline media is digital, addressable and increasingly identified, but it is fragmented across carriers, systems and sales teams. Inadvia gives airlines and media owners one connection to demand they cannot otherwise reach on their own, and gives advertisers one way to plan a travel audience across carriers and surfaces.
For airlines and media owners
Seatback and wireless IFE, Wi-Fi portals, live TV, lounges, app, email and loyalty, traded on your terms. How it works for airlines.
For advertisers
An identified traveller, reached across carriers throughout the whole journey, with one contract and one set of reporting. How it works for advertisers.
Consulting and technology
Go-to-market, business cases and the ad technology behind them: ad serving, programmatic enablement, measurement and SDKs. Consulting and technology.
A track record of firsts.
Inadvia was founded in 2016 to make airline media easier to buy and sell through an independent platform serving multiple carriers. The founders combine commercial leadership of British Airways Media, international account leadership at Saatchi & Saatchi and global brand roles.
- It operated the first programmatic advertising platform in aviation, before the pandemic.
- It ran the first programmatic campaigns in a disconnected environment, on Eurostar, using technology built to trade and deliver campaigns offline.
- It built the full advertising stack for AERQ, the Lufthansa and LG Electronics joint venture, covering ad serving, campaign management, programmatic enablement, measurement and SDKs across personal devices, seatback and cabin screens, through to live campaigns.
- It has advised major airlines on advertising and is regularly invited to comment on the category in the trade press and at industry events.
The team.
Matthew Blay
Co-founder and Managing Director, EMEA
Matthew has 25 years of international experience in digital advertising, media sales and marketing technology, including senior commercial roles at leading international publishers. From 2003 to 2011 he led sales at British Airways Media. He co-founded Inadvia in 2016. Alongside Inadvia, he has advised businesses in aviation, telecommunications and FMCG on commercial strategy, ad tech and martech, and is a regular speaker at aviation industry events.
Tim Letheren
Co-founder and Managing Director, Americas
Tim has more than 20 years of experience across multinational brands, agencies, media publishers, consultancies and ad tech start-ups. He combines deep advertising knowledge with practical experience of digital transformation at some of the world’s largest companies. As co-founder of Inadvia, he focuses on helping airlines unlock new revenue while improving the passenger experience and protecting brand equity. He has advised airlines and IFEC suppliers, as well as Danone, Toyota, Pandora, JLL and Google.
Who we are.
- Inadvia Limited, registered in England and Wales, company number 10392596
- Registered address: Chancery House, 30 St Johns Road, Woking, Surrey, GU21 7SA, United Kingdom
- Email: info@inadvia.com
- Inadvia on LinkedIn